There’s always something admirable to be said about an artist who does everything on their own, in their own way – and that’s basically who Avery bronze has always been.
Look at the credits of any song by this up-and-coming offbeat talent, and you’ll likely find one name credited with writing, producing, and performing the bulk of the music: “Bronze Avery,” and that doesn’t even mention the visual accompaniments and release rollouts.
“Independence has been just as difficult as it is rewarding. On the one hand, avoiding the label system allows me the full control and independence my art deserves. I’m able to write and produce every song on my album, have final say on all the visuals I create, and never find I’ve never had people make choices for me who don’t have a good understanding of my project or my artistic vision,” Bronze said in The Knowledge. “On the other hand, a lot of the editorial playlists and touring opportunities are easier to understand when you have the backing and support of a brand. I think the public associates a lot of brand utility with money; I associate it with opportunity and access. For now, I like to be independent. I also think it’s new Deal Structures are created for the benefit of the artist because we are the ones who steer the ship.”
Yes, steering the ship is exactly what he’s been doing for years. For those of you who are totally unaware, 28-year-old multi-talented Bronze Avery is no stranger to the indie-pop scene. He’s been doing the damn thing for POC and beyond – and doing the damn thing we will Since the release of his first single,leave together,” in 2017.
Broonzy describes his music as “the soundtrack to emotional daydreams. The sounds are made for movement and have a sensual edge unrelated to a specific genre.”
“I usually have a hard time describing myself to new people because I really don’t look like anyone else I know,” Bruns said. “Maybe this is a mixture of a healthy delusion backed by a great deal of confidence.”
Just last year, the Los Angeles-based talent hit a career high after being featured on the cover of a magazine. painting After winning the port First ever NXT competition Moderated by CRASH chanteuse Charli XCX, a competition is for finding star potential in unsigned artists.
A win would give him the boost he needs to finally move forward with his first real full action set, called softmetalwhich was just released on November 17.
“Winning Billboard NXT has totally helped me get to this point. It’s given me the confidence I just needed to do it,” Bruns told In The Know. “I was also living in a situation, so all of the songs had a natural conceptual coherence because I was writing about these stories as they were happening. I felt like it was the first time in my music career that songs could be put together and flow like they should on an album.”
The result is a cohesive and grounded 13-track musical journey that delves deeper into Bronze’s personal life than ever before. From start to finish, softmetal It encapsulates many perspectives on modern love and peels away the shield to reveal the messy layers of modern relationships. It’s all masked in the dreamy production, earnest melodies and sticky choruses that are bound to stick in your mind for days, including songs like “Find out“,”Repeatedly)” And the “Soft peel. “
“The goal was to make an album that was cohesive sonically and conceptually. The perfectionist in me wanted to wait until I had the bandwidth and momentum to take on something this big, and when I finally felt ready, it happened right while I was going through the most confusing romantic situation ever.” Going through something like that really helps you identify recurring themes for your character, so I’m glad that happened, and I can gain that insight. With a more honest knowledge of how I deal with deeper connections, I’ve been able to make a more honest record.”
in depth, softmetal is a sophisticated mix of the delicate and rough parts of relationships, and yes, that was totally his intention.
“The title is a play on my bronze name, but it is also a word I made: softmetal (adjective): The expression, cause, or character of anger and emotional attachment.” “It’s the feeling of frustration that something isn’t going your way, but it’s coming from an emotional place versus a logical place. Almost like a reflective tantrum.”
If we’re being honest, all of the songs on the record are pretty big – made all the more impressive since this is only his first attempt at a record.
What’s Next? Good question. What we know so far is that bronze creates gender-bending sentimental gems with ease Do it yourself The spirit that helps listeners feel seen by connecting with them through complete honesty. The time to get used to is now.
Bronze Avery’s debut album streamed everywhere over hereAnd be sure to check out more of our interview with him below.
In knowledge: What has been the proudest moment in your career so far?
Bronze Avery: My proudest moment is always when I sit down and read all the stories about how my music can affect people’s lives, whether it’s a celebration of new love or navigating something difficult. I’m also the co-founder of a sensory brand called RUXWOOD, and getting feedback on how people are expanding their sensory journey because of the products we make is crazy.
In knowledge: At this moment in your career, what does it feel like to finally walk away from a whole bunch of work?
Bronze Avery: It feels like it took a long time, but it couldn’t have happened any other time because I’ve had to go through some of life’s most difficult experiences to get a full perspective on my story and to get material to write about. If I had tried to do this in the past, I don’t think the songs were true or in sync with my musical mind.
In knowledge: On the lyrical side of things, we seem to get a more open and vulnerable side to Bronze softmetal. A layer of armor was thrown. Are you saying this is true?
Bronze Avery: definitely. For a minute, I was just writing songs that I thought were pop and kind of touched on things I’ve been through at some point in my life. However, on this album, each song was written in real time as it was happening, and songwriting became my journal and my weapon when my emotions tried to attack me.
To this day, I still get a lot of emotions from the stories that inspired the record. Now that it’s over, it’s been nice to see people connecting, but it’s still hard for me to listen to some of the songs. I think it just shows how much you need this music to heal. I still need it.
In knowledge: Are there any songs in particular that you were most excited to share, and why?
Bronze Avery: Certainly, “the name of the Bible.” It’s the song I’ve worked on the longest and the first song that bothered me is 𝘚𝘖𝘍𝘛𝘔𝘌𝘛𝘈𝘓. What I love about “Name the Bible” is its lack of fear of me being specific about the ways in which I’ve been hurt.
It’s a song unlike any other, and it intertwines many of the key elements that make up Bronze Avery’s song. Dancing drums, dreamy keys, and controversial yet somehow still exciting lyrics. It’s a song that always brings a smile to my face because I close my eyes and imagine Square singing. It’s also the only song on the record that wasn’t written about the person I was in a situation with, so it’s refreshing to listen to a song on my record without stressing about the scars that are still healing.
In knowledge: Another part of the process, aside from the fact that you are 100% behind creating the song, is the visuals. There was an amazing amount of photos and visuals that came out of this project. We talked through the inspiration for those and your intention for this era.
Bronze Avery: I take pride in creating my visuals, and I always have my partner, Josie, to help me implement my vision in everything. In this era, I was really aware of just following the energy of each song versus making something great for making something great. All individual artwork was captured on phone, and the album art was done on film, which is my favorite medium. I wanted all of the individual covers to feel like recurring memories or intrusive thoughts by copying myself into each image.
The album cover represents the amount of fighting I’ve been doing, both internal and external. I intentionally have a shield around my head but not my heart. I tried so hard to protect my brain throughout this experience and never gave my heart access to the same protection. I wanted to feel it all softmetal The album cover illustrates this in a very bronze way.
In knowledge: What do you hope people take away from it softmetal?
Bronze Avery: As a concept record, I hope people hear these songs and don’t feel guilty because they get upset or sad when something romantic doesn’t work out. I think it’s normal and healthy for me to care about people, and making this music made me feel more secure in my feelings. I want this album to be an example that QPOC artists can be dimensional and not fit any societal box conceptually or sonically.
In knowledge: What can we expect from Bronze Avery moving forward?
Bronze Avery: I spent a lot of this project searching for my soul and a lot of time on my own. Then, I’d like to stretch my pen game a bit more and collaborate with more songwriters and write songs for other artists who have a unique point of view. You can also expect to hear these songs live.
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