Globalism DIY haircut kits market Sales are currently being evaluated around $6.9 billion It is expected to reach the market valuation of 8.8 billion US dollars By the end of 2029. This is due, according to FMI, to global DIY haircut kits market It is expected to expand at a compound annual growth rate of 2.9% During the evaluation period from 2017 to 2029.
A strong focus on grooming and self-care, the popularity of the men’s grooming trend, and the rise in the number of salons have created a demand for haircut kits. In addition, a growing trend in home or personal use has been observed which is expected to drive future sales of DIY hair styling tools. Due to the increase in fashion trend and style quotient, individuals are more inclined to try out new hairstyles and modifications which leads to higher demand for hair cutting kits like hair clippers and trimmers.
Covid-19 Impact & 2020 DIY Haircut Kits Market Analysis
The outbreak of Covid-19, which started in China, is spreading rapidly around the world and has a negative impact on the sales of DIY haircut kits. Aside from essential products and services, businesses have been temporarily closed. In addition, most countries are in lockdown which restricts all physical store sales. However, China, which is beginning to recover from the Covid-19 crisis, has seen strong growth in online sales of DIY haircut kits such as scissors and trimmers for home and personal use.
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The ongoing pandemic has disrupted the supply chain of hairdressing kits, thus lower sales can be seen in Q1 and Q2 of 2020. However, Q3 is expected to show a positive sign of market recovery. Nowadays, the manufacturers are focusing on offering products intended for male consumers and taking advantage of the children’s segment which is expected to be the most lucrative segment.
Key Takeaways for Studying the Global DIY Hair Cutting Tools Market
East Asia is expected to capture a large share of the global market value, due to the large consumer base interested in personal beauty. Owing to the concentration of a large number of manufacturers, the market will continue to thrive in the region and according to FMI, the scissor and trimmer set is expected to witness higher sales than its counterpart like the scissor set, the latter being used by professionals with specific hair cutting skill.
Moreover, the shearing and shearing machine is easy to operate, takes less time, and requires no skills.
Salons/professionals continue to be the higher end user, accounting for a higher share of the global grooming tools market value. Low expenses and detailed resources.
Sales through offline channels continue to influence manufacturers’ growth strategies, and increased consumer inclination towards online shopping will drive sales of manual grooming kits through online platforms. Product comparison, reading reviews, competitive pricing, and step-by-step delivery are factors that influence the purchase decision of consumers.
DIY hair cutting kits for kids are trending more than men’s and women’s products
DIY kids hair cutting kits are trending right now across all online platforms. The most favorite DIY hair cutting kit for kids is the baby hair trimmer and rechargeable electric hair clipper.
Children are more reluctant to get their hair cut in hairdressing salons; Hence, parents are now considering an alternative solution – a baby hair clipper kit for use at home. The launch of the innovative product by the manufacturer also pushed the children’s segment to a boost in sales. Moreover, these manufacturers offer a waterproof hair styling kit with long battery hours, an eco-friendly USB hub, and an accessory kit with innovative packaging for kids.
Who’s the winner?
Some of the major players operating in the DIY hair styling kits market are Koninklijke Philips NV, Wahl Clipper Corporation, Spectrum Brands, Inc. Remington), Procter & Gamble (Braun GmbH), Panasonic Corporation, Conair Corporation, Andis Company, VEGA, Sunbeam Products, Inc. , Riwa, Havells India Ltd. , FLYCO , Xiaomi , Zed Lifestyle Pvt. Ltd and Oster Professional.
Several leading companies are focusing on R&D, M&A and partnership activities to come up with new technologies that can change the DIY hair clippers market landscape.
In April 2019, Flipkart announced that it had partnered with Beardo to supply Beardo’s electric hair trimmer and grooming kit, and in July 2019, Wahl Clipper Corporation launched a cordless detailer with a T-fast blade and 100 minutes of cutting time on a single charge.
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Get valuable insights into the do-it-yourself hair trimmer market
Future Market Insights, in its new offering, provides an unbiased analysis of the global DIY Hairdressing Tools market, offering historical demand data (2015-2019) and forecast statistics for the period 2020-2030.
DIY Grooming Kits study reveals compelling insights about the DIY Grooming Kits market on the basis of product (hair cutting & trimming kit, scissor set), end user (Salon/Professional, Personal/Home care), price range (High/Premium, Mid Range/economy) and sales channel (modern trade, department stores, specialty stores, franchise outlets, online stores etc.) in all regions.
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