Some purchases provide near-instant time-of-value (TTV), such as buying an umbrella on a rainy day, or renting glass to replace a broken window.
However, cybersecurity startups often face TTV for a long time, as enterprise customers often require multiple sales calls and a dedicated setup process.
To drive adoption and reduce disruption, VC Ross Haleliuk shares four steps PLG cybersecurity companies can take to drive growth and reduce disruption, along with multiple tactics that will help teams get started.
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As Halliock points out, fear-based marketing and serious selling tactics have made many potential customers skeptical of the value that cybersecurity startups can offer.
He writes: “One of the best ways to break through this pessimism is to show that users can get something done in five minutes when it used to take a few weeks.”
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Edtech’s honeymoon may be over, but expect a second boom
After the pandemic pushed students at every level into distance learning, education technology has seen record levels of investment — until public markets began to cool off several months ago.
“However, it is important to remember that publicly traded value represents a fraction of the overall education technology sector,” writes Dealroom analyst Carla Napolau, and Rhys Spence, head of research at Brighteye Ventures.
In a detailed report that examines both the public and private markets, the duo looked at global deal flow, trends in sub-sectors such as K-12 and corporate learning, and recent merger and acquisition activity.
Edtech continues to have deep and untapped opportunities. The markets may have slowed, but it won’t be long for the momentum to return.”
Show, Don’t Tell: Tips for Bot Startups Raising the B Series During a Downturn
Hardware companies have always had a hard time ramping up the B Series rounds, but despite the economic downturn, Jason Schwettler, co-founder and managing partner of Calibrate Ventures, says he remains “optimistic” about the segment.
Robotics startups will burn in forests of dollars before showing profitability, but teams that can demonstrate recurring revenue, growth and ROI to clients will command investor attention and confidence.
“You need to demonstrate that customers are getting real value from your bots — saving time, money, or both,” says Schwettler, who outlines the specific metrics bot investors look for.
500 Global takes on the growing competition among startup accelerators
According to Clayton Bryan, partner and head of the 500 Global Accelerator Fund, demo days are still essential for founders and investors, even if they are held virtually.
“We help facilitate a marketplace for stock buyers and sellers of stocks, and just creating that environment is good for businesses,” he told TechCrunch. “It gives them the ability to understand if they are pricing their stock correctly.”
3 FinOps Guidelines That Will Help You Explain Cloud Costs to the Board
Cloud financial management, or simply “FinOps,” uses cross-functional teamwork between finance, engineering, and product teams to help organizations make better use of their resources.
“Knowing your cloud unit economics is key to building a transparent and interpretable model of your cloud costs,” wrote Liran Grinberg, co-founder of Team8.
“Development teams need to take on the music and start taking financial responsibility for the infrastructure and services they use. Meanwhile, CFOs and CEOs need to prepare to answer some tough questions in board meetings.”
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