Celebrities are among fans of Duff’s CakeMix in Los Angeles, the new handmade cake decorating franchise launched by celebrity baker Ace of Cakes Duff Goldman. They include Weird Al Yankovic, Victoria Beckham, Justin Bieber, and Chrissy Teigen, Goldman says.
But his favorite guests are the kids who come to Duff’s CakeMix for birthday parties. Customers buy an already baked cake, then choose one of 150 cards describing how to make a unicorn, dragon or other designs, or they can choose their own ingredients and create whatever they want.
Goldman is also the host of the Food Network show Kids Baking Championship. “It’s great to see kids who are really excited about baking,” Duffman says of the show. “When a 10-year-old puts cookies in the oven and 12 minutes later he pulls them out and makes them great cupcakes, and her sense of pride, you can read it to her face. I’m right there with them.”
At Goldman’s Charm City Cakes Bakery, which was founded in Baltimore, “we make 10, 12 cakes a week,” and their success is one reason Goldman awarded the Duff’s CakeMix franchise. “It fills me with pride knowing that I started a business, and 20 years later it is still there, it has expanded, and it is bigger and better. I love it, and I think by franchising you are really helping people become entrepreneurs.”
“The nice thing about CakeMix is that it’s not like a typical bakery or restaurant where there are all these crazy things that can ruin your business through no fault of your own,” he said. “You don’t have to have a degree in cooking, you just have to have a degree to have fun.”
Pamela Fazio is the brand’s first CEO and former president of Kahala Brands. “I was responsible for the upfront care and the pre-acquisition process,” she said. “We were taking over a company every nine months.” “I was going to run this brand for about a year, franchise it, and move on to the next year.”
At Duff’s CakeMix, she’s been busy putting the systems in place. “We’ve redirected all operations guides. We created a new store opening guide. We’ve put all marketing systems in place for grand openings,” she said, emphasizing more items.
“I reworked the supply chain and national partnership with Sysco Foods, which we also did for Canada. I created a partnership with the head of the CIA, the Culinary Institute of America, for a cake recipe.” The cakes are made by an outside company, then quickly frozen and distributed to stores by Sysco.
She enjoys her partnership with Goldman. “It was amazing,” she said. “If you’ve been watching Food Network, do you think, can they really be like that all the time? But the one thing I’ve really loved since day one, is his personality. The look on their faces, that’s why he really did that. He really created it for such a fun environment.” It’s easy to support that, isn’t it?”
Courtesy Goldman replied. “She knows these things,” he said of Fazio. “It was a great find.” The cost of investing in Duff’s CakeMix ranges from $257,000 to $747,000.
Goldman’s obsession with baking dates back to his first fine-dining job, in college, cornbread and crackers. “It’s been every day for two years in a row, that’s all I did. I got really good at crackers, and I got really good at cornbread. And after a while when you do the same thing over and over again, you start to notice little things,” like putting eggs first prevents the growth of The protein is in the flour, so you get a more fluffy cornbread.
“Weird things like that. That was cool to me. I wonder why that? So I started reading about it. I asked the chef. She said, ‘You have a head for this, you should go to pastry school.'” He did, and subsequently starred in Ace of Cakes for 10 seasons and 115 episodes.
There he machined cakes with a drill saw and a blowtorch, and made some cakes that took up to 29 hours. Favorites include a seven-tiered slanted wedding cake that resembles Dr. Seuss to a near-perfect replica of Wrigley Field, and many more.
Read about Jars by Fabio Viviani, another celebrity chef supporting a new franchise.
#Ice #Cakes #Celebrity #Baker #launches #Duffs #CakeMix #interior #designers #franchise #news