The future of the travel and tourism industry will be shaped by a range of disruptive topics, with robotics being one of the topics that will have a significant impact on airport companies.
A bot, or robotic process automation (RPA), is the application of technology that allows employees in a company to configure computer programs, or “bots,” to capture and interpret existing applications to process transactions, process data, trigger responses, and communicate with other digital systems.
Deploying robots reduces the chance of contracting Covid-19 for travelers, for example, by limiting the frequency of human interaction between staff and guests. As a result, bots are now less of a gimmick and more of a necessity for hotel companies looking to inspire traveler confidence. For companies, investing in robots to replace human jobs will help boost profits in the long run. Although the initial cost of investing in robots will be high, many companies will return what they have invested in just a few years, after which companies will continue to reduce fixed costs and increase profit margins.
However, not all companies are equal when it comes to their capabilities and investments in the key topics that matter most in their industry. Understanding how companies position and rank on the most important topics can be a major leading indicator of their future earnings potential and relative competitive position.
According to GlobalData’s thematic research report, Robotics in travel and tourismNotable adopters include: Dubai Airports, ADP Group, Shenzhen Airport Company Ltd, Port Authority of New York and New Jersey, VINCI Corporation, Flughafen Zurich, GMR Group, and Guangzhou Baiyun International Airport.
Insights from top rated companies
Dubai Airports Company
Dubai Airports has deployed many different robots to improve tourism experiences and enhance safety. Stationed at arrivals halls, security robots use facial recognition, X-ray scanning and thermal vision to identify people of interest who could be considered a security threat. The botnet collects data from these features and aggregates it into a threat assessment, then passes it on to the control room if needed. The company is also using bots to alleviate travelers’ concerns during the pandemic. Rahal, an informational service robot, greets passengers and explains the latest health and safety measures currently in place.
Shenzhen Airport Co
Shenzhen Airport Company was the first to adopt the use of robots for security purposes. In 2016, Shenzhen Airport deployed a robot that can respond to security emergencies around the clock. With four digital cameras, the security robot is capable of independent patrolling, intelligent monitoring, and automatic recharging. In addition, it can answer passengers’ questions regarding flight information and will communicate with passengers in different languages. In the same year, sixteen airport customer service robots were deployed by Shenzhen Airlines, with the primary goal of enhancing customer service.
The Groupe ADP Innovation Center (formerly Aéroports De Paris) implements robotic assistance for various tasks, be it industrial or commercial. The group’s innovation team held a conference on human-robot collaboration and launched a project to look at opportunities to use robots in airport facilities. The group also uses Stanley Robotics to build its robot. The robot collects the traveler’s car in the airport parking lot and parks it for them. The bot also knows when each customer’s return flight is due and will have their car waiting for them at the designated pick-up area.
To further understand the key topics and technologies disrupting the travel and tourism industry, access GlobalData’s latest thematic research report on Robotics in travel and tourism.
- Schiphol Royal Group
- Los Angeles International Airports
- Flughafen Zurich
- GMR group
- Beijing Capital International Airport
- Manchester Airports Holdings
- Guangzhou Baiyun International Airport
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