Nashville-based distribution and service company ONErpm has launched a new proprietary marketing campaign technology for its customers.
The company claims that its new “marketing campaign management system,” called Megaphone, provides “on-demand information and transparency” regarding customers’ marketing campaigns.
The technology also displays information on the associated costs implemented by ONErpm’s marketing and promotion teams around the world.
Founded by CEO Emmanuel Zones, headquartered in Nashville ONErpm It was launched in 2010 with the distribution business initially targeting Brazil as its primary market.
as such explained Posted by MBW in July in an interview with Zunz, ONErpm has evolved since the beginnings of DIY distribution. He still runs a DIY show, but also invests in a smaller group of artists, like a poster (similar to Believe [265 articles]”href=” https://www.musicbusinessworldwide.com/companies/believe/ “>believe Model).
Some artists (those within what ONErpm calls the “take-off” category) get paid advances and are given marketing/PR/playlist support to accelerate their careers; Others (“Next Level”) may share ownership of the copyright with ONErpm, and obtain a more popular investment level.
Now, with Amplifier, ONErpm says that artists can see “precisely what marketing initiatives” their ONErpm marketing teams are working on around the world, while ONErpm can in turn assign artist tasks they can access within their ONErpm dashboard.
Artists and ONErpm’s brand partners can also access detailed, real-time statistics on how promotional initiatives impact their streaming numbers daily.
The amplifier is also available to ONErpm’s user base of DIY artists, but the company says it’s streamlined into 29 specific tasks designed for a “step-by-step approach” accompanied by a tutorial and best practice guides.
ONErpm claims that since the release of the beta version of Amplifier, it has finished 35000 DIY campaigns created and completed.
The company further claims that the DIY versions with campaigns outperformed those without an amplifier 129% On average in terms of flows during September.
Additionally, ONErpm says that future versions of the Amplifier for the DIY layer will integrate AI and machine learning “to deliver a more tailored experience.”
“We believe transparency is one of the keys to an artist’s success.”
Emmanuel Zones, ONErpm
ONErpm says the Amplifier consists of 137 predefined marketing tasks intended for marketing teams and another 47 tasks intended for artist teams.
Tasks are organized across multiple marketing segments such as DSP, Direct to Fan Advertising, Platform Advertising, PR, Radio Promotion, OOH Advertising, Youtube [1,371 articles]”href=” https://www.musicbusinessworldwide.com/companies/youtube/ “>YouTube Channel and video optimization, and more, plus pre-release and post-release activations with expiration due dates. It also allows creating custom tasks.
ONErpm explains that its project managers create campaigns and assign the number of tasks appropriate to the artist’s size and desired campaign goals to ONErpm’s internal promotional and artist teams.
Once each task is completed, it is marked as complete with accompanying notes so teams of artists can understand what has been accomplished.
In 2020, ONErpm created the first version of its Content Management System (CMS). She says the CMS was initially designed in part to help project managers and marketing experts at ONErpm manage customer marketing campaigns and workflows.
Since 2020, ONErpm reports that it has implemented more than 35,000 campaigns on behalf of artists and companies worldwide.
“We believe transparency is one of the keys to an artist’s success,” ONErpm CEO Emmanuel Zunz stated.
“Information is power, and while Amplifier initially helped our teams better manage their workflow, this new iteration is even more powerful and results-oriented as it allows us to better collaborate with our customers, while giving them powerful insights into the work we do here at ONErpm, and the corresponding impact on their work.”
Onerpm’s transparent CRM platform has enabled our team to make smarter decisions when it comes to marketing a new project.”
Michael “Benjy” Cruz, Slumerican
“ONErpm’s transparent CRM platform has enabled our team to make smarter decisions when it comes to marketing a new project,” said Michael “Benjy” Cruz, Slumerican’s Chief Marketing Officer.
Cruz added: “With an in-depth look at the streaming data, ONErpm also provides a deep dive into accounting to understand exactly where our money is coming from.
“Every artist should think not only about their creative process, but also about the technology that will enable them. ONErpm delivers just that and is a one-stop shop no matter where you are in your career.”
“I have clients on different brands and major distributors… ONErom portal is very cool.”
Brad Cohen, stuff
“I’ve had clients for many major brands and distributors…the ONErpm portal is absolutely fantastic,” said Brad Cohen, founder of Los Angeles-based management company Raw Material.
“I feel like I’m working from the same task management apps as Poster, which unites me with my team and departments within the company.”
Juan Gomez, Director of Brytiago said: “The ONErpm platform is very friendly and is without a doubt one of the most complete platforms on the market today.
“I think transparency not only in the financial aspect but also in the marketing part and being able to be aware of how the team is working on our project through the platform tools is a huge added value for us and I think it will be a game changer for the market.”
Maino (ONErpm Artist) said, “It’s all about simplicity and being able to use a platform like ONErpm to make it easier to promote music. I can see what my fans like and focus on creating based on that.”
PLVTNUM (ONErpm Artist) added: “ONErpm’s Marketing Dashboard has made it easy to manage my promotional initiatives on a song-by-song basis. As an artist heavily involved in digital marketing for my music, I appreciate the transparency and streamlined nature of the tools they created.”
Justin Champagne (ONErpm artist) said: “ONErpm’s loudspeaker dashboard is so easy to use and I appreciate the transparency it provides. I talk to my team at ONErpm all day every day, but sometimes it’s nice to be able to see everything clearly displayed to you. — and to be able to reach it whenever you need it.”
Damon Jones (ONErpm artist) said: “Being able to log in and in a matter of seconds see where everything is going and why brings another level of convenience to being a freelance artist. The dashboard is second to none.”
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