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The Norwegian DIY chain signs a framework agreement for Pricer Electronic Shelf labels worth up to 45 MSEK

Pricer partner StrongPoint today signed a framework agreement with Løvenskiold Handel AS, to supply and install Pricer Electronic Shelf Labels (ESL) labels in their Maxbo stores in Norway.

This will be the first ever rollout of ESLs in Maxbo stores, installation is scheduled to begin in the first quarter of 2023 and is expected to be completed by the end of 2024. The value of the framework agreement is SEK 45 million, including installation cost and technical support future.

“In light of the increasing price competition and customer expectations in our industry, the agreement with StrongPoint is a key enabler of Maxbo’s new pricing strategy, ensuring up-to-date and competitive prices at all times. Furthermore, customers will benefit from better service as task automation saves valuable staff time. Throughout the procurement process, StrongPoint stood out for its flexibility in meeting our demands, ability to provide technical and commercial guidance, and a proven track record in delivering large scale deployments.We look forward to a strong and long lasting relationship,” said Karl-Otto Løvenskiold Handel AS, CEO of Løvenskiold Handel AS.

“This is particularly great news for Pricer and StrongPoint, coming on the back of our recently announced strengthened and expanded partnership. It’s also great to see that Maxbo has made the strategic choice to supply the DIY chain with a sustainable, reliable and high quality chain,” said Magnus Larsson, Acting CEO, Pricer. :

“We are very proud to have signed an agreement with one of the major players in the Norwegian DIY market in a competitive bidding process. This is an excellent example of the indirect opportunities for our strategy to focus first on the grocery segment and then expand,” said Jakob Tverabak, CEO of Strongpoint ASA.

For more information, please contact:

Mats Arnehal, Head of Europe, +46 70 8108084

Magnus LarssonActing CEO, +46 704 316851

Care has been taken to translate this document. In the event of discrepancies, the original Swedish text will replace the English translation.

About Pricer

Pricer is a leading global technology company serving the fast-growing smart retail market with in-store digital solutions that enhance store performance and the shopping experience. Through electronic shelf labels, advanced technology such as optical wireless communication and artificial intelligence, and continuous innovation, Pricer provides the foundation for in-store connectivity and efficiency. Pricer’s industry-leading platform delivers the benefits of 30 years of publishing experience and is fast, powerful, pluggable, and scalable. Pricer was founded in Sweden In 1991 it is listed on NASDAQ Stockholm. For more information, please visit,c3675043

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