Mikul Zanzuri He is part interior designer, part carpenter, style influencer, and artist.
Upbeat tel avivian videos on Fashion attackher YouTube channel, attracts thousands of people around the world.
In her sparkling style, Zanzuri offers simple do-it-yourself instructions for a wide range of projects, such as creating high-quality armchairs, making a kitchen more beautiful and functional, and building a green wall and “magic bed.” “
Every day she receives messages from people in dozens of countries asking for her advice on how to improve their home or to thank her for her practical and free advice.
Zanzuri is an animated 34-year-old who has an energetic way of convincing viewers that they can pull off any project in front of them. Her attitude is, “If I can do it, so can you.”
Her life also reads like DIY, something she invented creatively as she went along.
Zenzouri was born in Rome, and raised in a Jewish family that originally came from Tripoli. She said her home was full of Italian, Tripolitanian, and American influences.
The fusion of cultures inspires her work. The living room in her Tel Aviv apartment looks like a mix of English country (there’s a fake ivy growing on a faux brick wall) and chic Italian decor.
She was always diligent. At 16, she opened her first eBay store, where she sold and refurbished things she bought at flea markets in Rome. Her earnings went towards tuition fees at the Marangoni Institute of Design in Milan.
While still a student, she started Fashion Attack, providing step-by-step tutorials for DIY projects that can “turn rags into riches.”
From the start, the channel garnered so much a following that Zanzoori was invited to speak on radio and TV shows all over Italy, and began writing a bi-monthly column for Italian Fashion Magazine. Grazia.
A sunny place to start over
While studying in Milan, Zanzuri opened another online store, Styligion, a marketplace for up-and-coming fashion designers. She then moved to Germany, at the age of 21, to expand the company.
Zanzuri has been able to introduce more than 40 new designers, including trendsetters and soon-to-be celebrities.
Several years later, I took a break and traveled to Australia to surf. While there, she realized she needed to move to a sunny location, and Israel seemed a natural choice. Zanzuri moved to Israel seven years ago.
“Every time I moved in the past, it was by accident,” Zanzuri said. “This time I did it on purpose.” She added that the Israelis are a lot like the Italians, except “more enthusiastic”.
She said she wanted to stay in Tel Aviv because “it’s different how you relate to a place if you feel obligated to live there.”
She is now married to Israeli Zari Traore, and is expecting her first child.
They all call me
Today, Zanzuri designs properties for rent and manages 30 different properties in Italy, Germany and Israel. She loves this job, but prefers to work with private clients.
“This way, my business grows by word of mouth,” she said. “My clients invite their moms, friends, and cousins over for Saturday dinners, they see what I’ve done with their house, and the next thing I know, they’re all calling me to remodel their apartments.”
Every few months, Zanzuri roams the streets of Tel Aviv, carrying a kit in her handbag (“You never know!” she says) and offering random strangers free change in their apartment.
She says the makeovers, which she shows before-and-after photos along with videos, including DIY suggestions, are very popular.
“People don’t think it’s possible to improve their living space that might be old, cramped and not well designed, but I show them how,” Zanzuri said.
This will be fun
Merav Shapira felt she had won the lottery when Zanzuri offered to reconfigure her kitchen in Tel Aviv. Shapira said she was “so grateful that Mikul took the time over and over again” to transform her space, which she always thought was impossible.
In a detour, Zanzuri said, “The more unlucky people I have in their apartment, the luckier I’ll be.”
“What you mean?” I asked.
“The harder it is, the more I like it because I love challenges,” she said. “I always thought this would be fun, and this would be an adventure.”
She said she had a recent customer who rarely cooked so didn’t need a big table. However, every few months, they would invite their entire family, which included many people.
“I convinced the carpenter that he could build a small table that could expand into a big table,” she said. “He didn’t think it was possible but I offered it to him.”
Her approach to interior design is similar to the way she learned fashion design.
“We’d draw dresses, for example,” she said, “and then we’d have to sew what we just drew.” “This way, we learned how to make it happen. I learned all the basics. It’s still what I do. Now I know how to make things happen and then I know it’s possible.”
Zanzuri did not formally study carpentry. I learned it on YouTube.
“What I learned on YouTube is what I teach on YouTube,” she said. One viewer told me not to yell in my videos. It’s me.” She wants her viewers to be inspired by the excitement.
Comparing the styles of different cities, Zanzuri said, “Milan is cool, New York is underground, and Tel Aviv is chic. People here like to have a cool and unique look.”
She said she loves the idea of helping people beautify their homes without spending a lot.
“Instead of using your money, you can use your time and do it yourself,” she said. This way “you can achieve a great look for a cheaper price”.
“I want to show people that it is possible to make their home a better home.”
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